AI strategy, grounded in experience design

Most AI advice stops at the tech.
The work is in the experience.

I help teams find where AI actually fits their business — inside their operations and in front of their customers — then design and ship it so people trust it and use it.

25 years shaping products for teams at

Goldman SachsBank of AmericaAIGZurichLPL FinancialR&T Deposit SolutionsCapgemini
The difference

A strategist who ships — not a slide deck

Plenty of consultants can tell you AI is important. Fewer have designed the screens people stare at all day, and fewer still have shipped production AI products end to end. I do both. That means the strategy I hand you is already pressure-tested against what's buildable, compliant, and genuinely usable.

Internal

AI inside your business

Where does AI save real hours without creating new risk? I map your workflows, adapt or customize tools to fit how your team actually works, and stand up secure, compliant adoption people will trust.

External

AI for your customers

Customer-facing and B2B AI features that earn trust instead of eroding it. I design the experience, then can take it all the way to a shipped, monetized product.

Human

Built around the people using it

The fastest way to waste an AI budget is to ship something no one trusts. Every engagement starts from the humans on both sides of the screen — employees and customers.

Ways to work together

Start small. Scale as the value proves out.

Internal

Internal AI Strategy & Enablement

Adapt and customize AI tools to your real workflows, redesign the processes around them, and enable your team to adopt them securely — SOC2-minded, PII-safe by design.

  • Workflow + process redesign
  • Tool customization
  • Secure, compliant rollout
External

Customer-Facing & B2B AI Product Design

Design — and optionally build — AI-powered experiences for your customers. From concept to a live, monetized product, often in weeks rather than quarters.

  • Experience + product design
  • Functional prototypes
  • End-to-end delivery
+

AI Workshops & Speaking

Hands-on sessions and talks that get leadership and teams aligned on what AI can and can't do for them.

+

Training UX Teams on AI

Upskill your designers to work fluently with AI — from research synthesis to AI-native product patterns.

Proof, not promises

Recent products — and what each one proves

Several engagements are internal or under wraps. These are ones I can show.

I ship real, monetized products fast

A multimodal entertainment platform — solo, concept to live in 8 weeks. Full subscription billing, cross-platform web + iOS/Android, real-time content delivery.

Next.jsStripeCapacitorFirebase

Thrivalist

In progressIn development

I build sophisticated multi-agent + RAG systems

A gamified preparedness app that profiles a household's risks and generates a personalized plan, powered by a multi-agent assessment engine and a custom retrieval store with rigorous output validation.

Multi-agent AICustom RAGNext.jsPostgres

Native Grants

In progressPrivate engagement

I apply AI to regulated, real-world workflows

An AI platform that guides nonprofits through legal setup, grant-readiness scoring, and application drafting — a compliance-heavy B2B SaaS built across the full grant lifecycle.

Gemini AINext.jsStripeResend
Chad Winks
Who you'd be working with

Chad Winks

Founder & Principal, Zandi Experience Design

I've spent 25 years at the intersection of user experience, emerging technology, and enterprise delivery — leading product and UX for financial-services platforms, fintech apps, and health products used by millions.

Today I use AI to architect and ship full-stack products in 8-week cycles, and I bring that same build-it-for-real discipline to strategy work. I've consulted independently since 2008 and have run Zandi XD as a consultancy since 2020.

If you're a leader who knows you need AI but not where to start, that's exactly the conversation I'm built for.

25+ yrs
product & UX leadership
8 weeks
typical concept-to-shipped
SOC2-minded
secure, PII-safe builds
In their words

Trusted by the people who've worked with me

An exceptional communicator, designer, and strategist who brings clarity to complexity.

Chelsea M. Maldonado
Director, Product Business Manager, R&T Deposit Solutions

Chad contributed not only his UI/UX expertise, but helped establish lean principles and design thinking.

Kevin Bannerton
EVP & Chief Business Development Officer, R&T Deposit Solutions

His empathy for the user is what sets him apart. He pushes for what's right.

Tim Costantino
Managing Director, West — Primatics Financial

His creativity stretches beyond expectations — he will always create something better.

Paul Wilson
Digital Marketing Portfolio Manager, Capgemini

One of the strongest colleagues I've ever worked with. His creative vision elevated every project.

Beverly Ellison
SVP, Reflective Practices

Perhaps the most innovative creative director our company has had the privilege to engage.

Sue Reager
CEO, @International Services
Let's talk

Book a free AI strategy call

Tell me a little about where your team is with AI. I'll come back with a candid read on where to start — no pitch, no obligation.

No pitch, no obligation. I usually reply within a business day.